His new release “Looking for Love” has gained strong momentum through a playlist campaign that was exclusively executed on PlaylistsForYou. With a custom plan of $144, the track secured 8 playlist placements and reached 7,000+ listeners in the first month of the release. This also created a noticeable lift in algorithmic streams and new listeners for some of his older releases in his catalog.
Meet De Gast
De Gast is a Dutch music artist with English vocals that blend indie, hip-hop, and alternative pop influences into emotional, catchy, and personal songs. His music often combines introspective lyrics with memorable hooks and a warm production, creating a sound that feels melodic and easy to connect with.
With “Looking for Love,” De Gast continues to build his identity as an artist focused on emotion, storytelling, and songs that stay with the listener. You can listen to his music on Spotify: open.spotify.com/artist/0rKZEcxR3LknkQdw6rHgbL
How PlaylistsForYou contributes to his success
Our pitching process always focuses on finding the playlists that best match a song’s style, mood, and audience. Through our targeted playlist pitching campaign, De Gast secured 8 high-quality playlist placements. These placements helped the track reach new listeners and gave the Spotify algorithm strong early signals that this song needed to be included in editorial playlists. From his early push on PlaylistsForYou his song started to further build momentum. You can see all the placements that he realised in the image below:
The Results
The campaign helped “Looking for Love” reach 7,000 listeners, as shown in the data from his Spotify For Artists page. Beyond the direct placements, his music also saw a strong increase in algorithmic streams. The campaign did not only support the new release, but also helped bring extra attention to older songs in his catalog.
When we were discussing his results at the end of the campaign, he said to us:
“This has been the most impactful campaign I have launched to date. I can’t wait to run a new campaign with you to further push my music career.”
Below we included the statistics from his Spotify For Artists page to support our claimed results.
The Summary
This case study shows how a focused, smaller budget campaign can create real momentum on PlaylistsForYou when the placements are highly relevant and have strong listener engagement. Highly targeted playlist placement can support a release and introduce artists to new audiences that are looking to discover independent artists.
With his investment of $144, the release landed in 8 Spotify playlists, reached 7,000 listeners, and helped increase both his algorithmic streams and also the activity on his older tracks.